Nuestro Diario

Art DirectionEditorial DesignConsulting

Tabloid redesign — Art direction, traning and design consultancy. — The biggest popular news tabloid in Central America, with an average 500,000 daily circulation, was in dire need of a stronger image to compete with its many recent copycats.

NUESTRO DIARIO
Central America's biggest newspaper

A popular news tabloid, with an average 500,000 daily circulation, was in dire need of a stronger image to compete with its many recent copycats. I was in charge of the redesign, its implementation & staff training

www.nuestrodiario.com.gt 
Before
After
Before
After
Before
After
Before
After
After
Breaking News is this newspaper's trademark tone and so… We provided lots of navigational elements to guide the readers through important or developing stories with full page infographics
News: More graphics and design-driven stories on a daily basis
Special subjects were proposed and given the attention they deserved by the editorial staff… With double-page daily investigative reports, crammed with stats and nice visuals to help them make rather boring stories that would otherwise be dismissed by readers, to look attractive and engaging

Like on this DPS with a story focused on the political system…I modelled the full page —including the headline— with clay :)
After
After
More and more stories were treated to decent graphics on a daily basis, with more investigative reporting and follow-ups
I got so involved with them on those changes …that I even changed myself!… Serving as a guinea pig, that is :)
We proposed that the best way to teach them how to do a follow-up to their own stories was to become part of the development of such a story ourselves and so, we got specialists onboard to help two people (me and a reporter) to lose 30lbs during a 2 month ordeal with exercise routines, a strict diet and psychologic therapy… encouraging readers to follow through the whole challenge via our website, twitter, facebook and two-page weekly updates with tips and routines.

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